Organization, Information and Learning Sciences ETDs
Publication Date
Spring 4-15-2021
Abstract
This study investigated the storytelling elements of 81 online petitions from 10 human rights international non-governmental organizations (HR-INGOs). The purpose was to analyze the content, structure, and context of the stories in these petitions and reconcile them into a typology—or “proto-typology,” since it was based on a specific sample of HR-INGOs and was intended for future studies to build upon. The study adapted the combined content-analysis (CCA) methodology devised by Hamad et al. (2016). There were three text-mining techniques (word frequency analysis, sentiment analysis, and hierarchical clustering) and then a qualitative stage of narrative inquiry to conduct the data analysis that developed into the proto-typology. The narrative inquiry stage involved: (1) a cycle of narrative coding, (2) code landscaping, (3) a cycle of pattern coding, and (4) categorizing. The completed proto-typology includes three main categories, with a few pattern codes under each one to symbolize sub-categories, i.e., the story types.
Degree Name
Organization, Information and Learning Sciences
Level of Degree
Doctoral
Department Name
Organization, Information & Learning Sciences
First Committee Member (Chair)
Charlotte (Lani) Gunawardena
Second Committee Member
Oleksandr Tkachenko
Third Committee Member
Cristyn Elder
Fourth Committee Member
Damien Sanchez
Language
English
Keywords
storytelling, typology, organizations, online petitions, human rights
Document Type
Dissertation
Recommended Citation
Anderson, Aaron Kelly. "Give Me a Story Memorable Enough, and I Shall Move the World: A Proto-Typology of Storytelling in Online Petitions of Human Rights International Non-Governmental Organizations." (2021). https://digitalrepository.unm.edu/oils_etds/63