Anderson School of Management Theses & Dissertations
Publication Date
8-16-1967
Abstract
Background and Theoretical Framework: Every entity, human or not, projects an image to its public, and this image is an important factor in determining how that entity is received by and interacts with that public.
Language
English
Document Type
Thesis
Degree Name
Master of Business Administration (MBA)
Level of Degree
Masters
Department Name
Anderson School of Management
First Committee Member
Everett G. Dillman
Second Committee Member
Kenneth W. Olm
Third Committee Member
Frank Parker Fowler Jr.
Recommended Citation
Zoller, John Harry. "Measurement And Analysis Of The Image Of An Automobile Dealership." (1967). https://digitalrepository.unm.edu/anderson_etds/86
Included in
Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, Organizational Behavior and Theory Commons
