Quick Pivots: Maintaining an Agile Approach to Outreach During an Evolving Crisis

Authors

Holly M. Surbaugh, University of New MexicoFollow

Document Type

Article

Publication Date

Summer 2021

Abstract

As the University of New Mexico responded to the coronavirus pandemic during the spring and summer of 2020, the University Libraries piloted enhanced virtual outreach initiatives, including an online event series and scaled-up social media activity. The Summer of Sci Fi (SoSF) consisted of three Zoom-facilitated programs that offered fun activities designed to engage a socially distanced campus community while highlighting various library resources. Numerous “quick pivots” were necessary to accommodate unpredictable circumstances throughout the pilot implementation. This experience has demonstrated the advantages of approaching outreach with an agile stance, particularly during a crisis.

Publication Title

Marketing Libraries Journal

ISSN

2475-8116

Volume

5

Issue

1

First Page

108

Last Page

127

Language (ISO)

English

Keywords

outreach, organizational agility, social media, event planning, coronavirus

Recommended Citation

Surbaugh, H. (2021). Quick Pivots: Maintaining an Agile Approach to Outreach During an Evolving Crisis. Marketing Libraries Journal, 5(1), 108-127. https://journal.marketinglibraries.org/summer2021/07_MLJv5i1.pdf

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.