Anderson School of Management Theses & Dissertations

Publication Date

5-27-1949

Abstract

The University of New Mexico Press is engaged in the business of book publishing and book selling. The primary objective of the Press is to secure the lowest possible printing cost so as to market scholarly publications with a small staff of salesmen, in competition with commercial book publishers. Lower printing costs also permit higher royalty rates to authors, enabling the University Press to secure more worthwhile educational manuscripts. With the United States and many foreign nations as a market for University Press publications, it is necessary to maintain an accurate, detailed, up-to-date set of records.

Language

English

Document Type

Thesis

Degree Name

Master of Business Administration (MBA)

Level of Degree

Masters

Department Name

Anderson School of Management

First Committee Member

William James Harmeyer

Second Committee Member

Vernon G. Sorrell

Third Committee Member

John W. Dunbar

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