Anderson School of Management Theses & Dissertations
Publication Date
1966
Abstract
In many parts of the world, recent years have brought with them a rapid increase in such things as new products on the market, new consumer demands, as standards of living increase, and new and faster transportation to join these supply and demand elements. One part of the world may be better suited, in terms of land, labor, capital, technology, and management to produce a given product than another. Thus the idea of global marketing has been raised from a position of comparatively minor importance to that of the complex giant it is today.
Language
English
Document Type
Thesis
Degree Name
Master of Business Administration (MBA)
Level of Degree
Masters
Department Name
Anderson School of Management
First Committee Member
Lothar George Winter
Second Committee Member
Thomas Owen Kirkpatrick
Third Committee Member
Arthur A. Blumenfeld
Recommended Citation
Lasley, Rex W.. "The Development Of A Global Marketing Plan:A Case Study Of An Individual International Organization." (1966). https://digitalrepository.unm.edu/anderson_etds/58
Included in
Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, Organizational Behavior and Theory Commons
