Anderson School of Management Theses & Dissertations

Publication Date

8-19-1966

Abstract

Global marketing is becoming a way of life for many United States business firms. Current estimates indicate that approximately sixty per cent of all United States firms with more than one hundred employees are now marketing their products on a global basis. A recent survey by McKinsey and Company indicated that 100 of the leading U.S. companies, accounting for more than half of total U.S. corporate investment abroad, are increasing their overseas investments almost five times as fast as their domestic assets. A significant number of U.S. companies plan on deriving a significant share of their sales, profit, and future growth from overseas marketing activities. Today more than twenty important U.S. corporations are earning more than half of their profits abroad.It is predicted that by 1970, approximately fifty per cent of U.S. business profits will come from foreign marketing operations.

Language

English

Document Type

Thesis

Degree Name

Master of Business Administration (MBA)

Level of Degree

Masters

Department Name

Anderson School of Management

First Committee Member

Lothar George Winter

Second Committee Member

Howard Vivian Finston

Third Committee Member

Thomas Owen Kirkpatrick

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