Program
Business Administration
College
Anderson
Student Level
Master's
Faculty Nominator
Brian Gillespie briangillespie@unm.edu
Start Date
7-11-2018 3:00 PM
End Date
7-11-2018 4:00 PM
Abstract
Some extant literature argues that expectations drive enjoyment of experiences, while other literature argues that expectations only comparatively influence enjoyment. The current work addresses this discrepancy and demonstrates that while positive expectations do result in favorable enjoyment of experiences, negative expectations result in the comparative process suggested by others.
Included in
Advertising and Promotion Management Commons, Cognitive Psychology Commons, Marketing Commons, Organizational Behavior and Theory Commons
Of Expectations and Experiences: The Moderating Effect of Valenced Expectations on Enjoyment of a Positive vs. Negative Experience
Some extant literature argues that expectations drive enjoyment of experiences, while other literature argues that expectations only comparatively influence enjoyment. The current work addresses this discrepancy and demonstrates that while positive expectations do result in favorable enjoyment of experiences, negative expectations result in the comparative process suggested by others.
