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Description
The purpose of the SNAP-Ed New Mexico Social Marketing Campaign is to develop and evaluate culturally appropriate nutrition education intervention messages in Spanish for parents and care-givers of preschool age children, parents of elementary school-age children, and children ages 8-10 years. In collaboration with HSD, the University of New Mexico Prevention Research Center (PRC) set out to develop and test messages to effectively motivate SNAP participants who do not currently meet U.S. Dietary Guidelines recommendations for consumption of fruits, vegetables, whole-grains and low-fat dairy to increase their intake of these foods. This is a three phase project. Phase one of the project was the planning phase and consisted of conducting focus groups with Spanish speaking SNAP eligible individuals to identify the concepts in which the messages for this specific population would be based. This formative research phase was carried out from January 2010 until June 2011.
Publication Date
6-2012
Keywords
UNM Prevention Research Center, Community Health
Recommended Citation
Davis, Sally M.; Glenda Canaca; Jose Canaca; Patty Keane; Pamela Monaghan-Geernaert; and Mary Hanrahan. "SNAP-Ed New Mexico Social Marketing Campaign Phase 1 Focus Groups Report." (2012). https://digitalrepository.unm.edu/prc-fr/2
Comments
This report was developed by the University of New Mexico Prevention Research Center to share the findings and recommendations from focus groups conducted in rural and urban areas in New Mexico as part of the Supplemental Nutrition Assistance Program Education (SNAP-Ed) Social Marketing Campaign, commissioned by the State of New Mexico Human Services Department contract # GSA 11-630-9000-0005.