Description
This study seeks to determine international tourists’ willingness to pay (WTP) for entry fees in the Annapurna Conservation Area (ACA), Nepal. Data were collected in the ACA from May to June of 2011where 101 international tourists participated in a contingent valuation survey. A modified New Environmental Paradigm scale, with both attitudinal and behavioural statements, was utilized to assess the influence of environmental commitment on WTP. The analysis suggests that the rating of trekking as the most important motive for entering the ACA was the only variable with a potentially important influence on WTP for the entrance fee into the ACA. A majority of participants were willing to pay considerably more than the current entry fee of USD 27. Environmental commitment was not found to have a significant effect on WTP. The mean and median WTP values were found to be USD 71.63 and USD 60, respectively. There is some evidence that this study may have been subjected to starting point bias. As such, the WTP values may be inflated.
Tourists’ willingness to pay for entry to the Annapurna Conservation Area, Nepal
This study seeks to determine international tourists’ willingness to pay (WTP) for entry fees in the Annapurna Conservation Area (ACA), Nepal. Data were collected in the ACA from May to June of 2011where 101 international tourists participated in a contingent valuation survey. A modified New Environmental Paradigm scale, with both attitudinal and behavioural statements, was utilized to assess the influence of environmental commitment on WTP. The analysis suggests that the rating of trekking as the most important motive for entering the ACA was the only variable with a potentially important influence on WTP for the entrance fee into the ACA. A majority of participants were willing to pay considerably more than the current entry fee of USD 27. Environmental commitment was not found to have a significant effect on WTP. The mean and median WTP values were found to be USD 71.63 and USD 60, respectively. There is some evidence that this study may have been subjected to starting point bias. As such, the WTP values may be inflated.