English Language and Literature ETDs
Publication Date
8-27-2009
Abstract
New media and digital texts of the twenty-first century are generally characterized as rich and dynamic combinations of verbal, visual, and aural elements. Instruction in visual rhetoric in the writing classroom, however, has tended to focus on analysis with far less emphasis on teaching students how to produce multimodal texts. Drawing upon classical rhetorical theory, I propose the development of a visual paideia grounded in the educational goals of the Greco-Roman paideia to incorporate richly balanced instruction in both analysis and production of visual-dominant texts. I approach the development of a visual paideia via examining the current state of visual theory and practice in academic instructional culture. I survey extant theories of visual texts to argue that theories of graphic design, semiotics, and visual culture provide the rich framework needed to inform a visual paideia. I then conduct a writing program and textbook survey to tease out pedagogical practices. Finally, I propose the development of a collection of visual topoi or commonplaces that can be used as a powerful tool of invention in the creation of visual-dominant texts as I demonstrate through several examples of student work.
Degree Name
English
Level of Degree
Doctoral
Department Name
English
First Committee Member (Chair)
Sanders, Scott
Second Committee Member
Paine, Charles
Third Committee Member
Hocks, Mary
Language
English
Keywords
Rhetoric--Study and teaching (Higher), English language--Writing--Study and teaching (Higher), Visual literacy--Study and teaching (Higher), Media literacy--Study and teaching (Higher), Visual communication--Study and teaching (Higher)
Document Type
Dissertation
Recommended Citation
Welhausen, Candice. "TOWARD A VISUAL PAIDEIA: VISUAL RHETORIC IN UNDERGRADUATE WRITING PROGRAMS." (2009). https://digitalrepository.unm.edu/engl_etds/6