Communication ETDs

Publication Date

7-1-2012

Abstract

Entrepreneurs' communicative plans and actions serve to attract resources to their venture, positioning them for strategic gains. However, there is little understanding of how entrepreneurs perceive, value, navigate, and manage their participation in communication networks. This research finds that entrepreneurs strategically use communication networks to find and engage complementary resources, social support, and human and financial capital. Importantly, entrepreneurs facilitate the development of new networks, around innovative solutions and approaches to social problems.

Language

English

Keywords

environmental, social entrepreneurship, strategic communication, social networks, entrepreneurship, communication, networks, conservation, entrepreneurship

Document Type

Dissertation

Degree Name

Communication

Level of Degree

Doctoral

Department Name

Department of Communication and Journalism

First Committee Member (Chair)

Oetzel, John

Second Committee Member

Logsdon, Jeanne

Third Committee Member

Hendry, Judith

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