Communication ETDs

Publication Date

Spring 4-28-2020

Abstract

Unite the Right, deemed a ‘failure’ by major media outlets, generated two important developments: One, it highlighted the increased public mobilization of the Far-Right, challenging the established notion that such groups existed only in online spheres and two, gave factions the motivation to disassociate from the Alt-Right’s message and carve out an identity for their own. This project examines the Proud Boys, a ‘men’s group’ formed in 2016 by Gavin McInnes. In studying the group’s online blog (The Proud Boys Magazine), this project demonstrates that while the group tried to distance themselves, much of their success in generating a following and being recognized as a political force is built upon the limits of the discursive repertoire of the Far-Right network in general.

Language

English

Keywords

alt-right, populism, social media, proud boys

Document Type

Dissertation

Degree Name

Communication

Level of Degree

Doctoral

Department Name

Department of Communication and Journalism

First Committee Member (Chair)

Marco Briziarell

Second Committee Member

Susana Martinez Guillem

Third Committee Member

Ilia Rodriguez

Fourth Committee Member

Michael Trujillo

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