Communication ETDs

Publication Date

Spring 5-10-2024

Abstract

This thesis employed a qualitative thematic analysis and the representational, interpersonal, and compositional functions of visual analysis approaches to examine the World Health Organization breastfeeding infographics published between 2019–2023 through the lens of two health promotion models: the Enabling Environment for Breastfeeding Model, and the Social and Ecological Model. A total of 59 infographics were analyzed. The findings revealed that breastfeeding infographics have called for creating an enabling environment that supports breastfeeding by emphasizing breastfeeding as a shared or collective responsibility. Again, mothers were the main target audience of breastfeeding infographics. Also, the use of multiple racial colors - White, Yellow, Brown, Black, and Red were used to visually depict racial representations in the infographics. The Yellow and Black racial colors were the least depicted visually. The findings of the study provide insights to guide the designing of breastfeeding education and campaign communication materials, and health infographics at large. Most v importantly, this study provides useful insights that promise to advance the scholarship of health communication, visual, and intercultural communication. Finally, this study expands on the two conceptual models: the Enabling Environment for Breastfeeding Model, and the Social and Ecological Model.

Keywords

Breastfeeding Infographic, WHO Breastfeeding Infographics, Health Infographics

Document Type

Thesis

Degree Name

Communication

Level of Degree

Masters

Department Name

Department of Communication and Journalism

First Committee Member (Chair)

Jaelyn DeMaria, PhD

Second Committee Member

Ilia Rodriguez Nazario, PhD

Third Committee Member

Yangsun Hong, PhD

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