An Attempt to Make a Comparative Investigation of Domestically and Internationally-Oriented Organizational Structures in Terms of Organizational Barriers to International Marketing Situation Communications

Author

Douglas T. Mears

Publication Date

12-15-1969

Abstract

It is quite evident that global marketing has expanded in fantastic proportions during the past fifteen years. Current estimates show that sixty per cent of all United States’ enterprises with more than one hundred employees are now marketing their products and services abroad. Since all indications are for even a larger expansion during the next fifteen years, it is important that a company adopt a global strategy to administer successful marketing program in foreign communities. To properly administer any program, it should be recognized that communications play a vital part in the operation of an efficient organization at home and abroad. In Roland L. Kramer's words: “ldeally, the administration of international marketing could be fully integrated into the entire business operations of firm. The entire organization would be just as much aware or developments and problems the company faces in India as in Indiana."

Language

English

Document Type

Thesis

Degree Name

Master of Business Administration (MBA)

Level of Degree

Masters

Department Name

Anderson School of Management

First Committee Member

Lothar George Winter

Second Committee Member

Howard Vivian Finston

Third Committee Member

Frank Parker Fowler Jr.

Recommended Citation

Mears, Douglas T.. "An Attempt to Make a Comparative Investigation of Domestically and Internationally-Oriented Organizational Structures in Terms of Organizational Barriers to International Marketing Situation Communications." (1969). https://digitalrepository.unm.edu/anderson_etds/61