Development Of An Attitude And Opinion Questionnaire For Use In A Research And Development Laboratory.

Author

Darrel R. Brown

Publication Date

5-28-1964

Abstract

This paper is concerned with a personnel management problem at a research and development laboratory. An indirective interviewing program had been in existence for ten years. It had as its major goals:

1. determining employee attitude and opinions;

2. communicating, interpreting and clarifying company policy to employees; and

3. providing the catharsis gained through discussion of problems.

Originally, the objective was to interview each year all employees covered by the program. As the laboratory grew and the personnel group assumed additional responsibilities, the objective was missed by a considerable margin. Further, the group interviewed was not representative in terms of organization or employee classification. This situation cast serious doubts on whether the program was adequately meeting it major goal of determining employee attitudes and opinions.

Document Type

Thesis

Degree Name

Master of Business Administration (MBA)

Level of Degree

Masters

Department Name

Anderson School of Management

First Committee Member

Howard Vivian Finston

Second Committee Member

Rudyard Byron Goode

Third Committee Member

Simon Herman

Recommended Citation

Brown, Darrel R.. "Development Of An Attitude And Opinion Questionnaire For Use In A Research And Development Laboratory.." (1964). https://digitalrepository.unm.edu/anderson_etds/35