Anderson School of Management Theses & Dissertations
Publication Date
6-1-1961
Abstract
It is the purpose of this study (1) to present two specific techniques used by industry in measuring employee morale; (2) to review the use of of the interview technique as it is used as a means of determining morale in a large scientific laboratory, (3) to present the results of a questionnaire approach as a means of complementing the interview; and (4) to compare the results of interview versus the questionnaire and determine which technique yields the most meaningful and useful information.
Language
English
Document Type
Thesis
Degree Name
Master of Business Administration (MBA)
Level of Degree
Masters
Department Name
Anderson School of Management
First Committee Member
Howard Vivian Finston
Second Committee Member
Alfred Cotter Welch
Third Committee Member
Tom Taketo Sasaki
Recommended Citation
Garcia, Joseph R.. "An Analysis of the Interview Versus the Questionnaire as a Means of Measuring Morale in a Scientific Laboratory." (1961). https://digitalrepository.unm.edu/anderson_etds/12
Included in
Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, Organizational Behavior and Theory Commons
