Biomedical Sciences ETDs

Publication Date

7-1-2014

Abstract

Through end-user design based research methodology, we developed an interactive online social network that specifically communicates informative and harm reduction strategies for alcohol and illicit drug use to University students. Twenty-four demographically representative University undergraduates were recruited to participate in a two part quantitative/qualitative pilot study intended to assess usability of the website and explore necessary components to optimize website design and interactive experience for its target population. Website usability was assessed by participant completion of the modified Standard Usability Scale. Website design optimization was explored through focus group sessions. Based on the results of this pilot study, it is feasible to develop an interactive online social network to communicate health information to University students.

Keywords

health communication

Document Type

Thesis

Language

English

Degree Name

Biomedical Sciences

Level of Degree

Masters

Department Name

Biomedical Sciences Graduate Program

First Committee Member (Chair)

Woodall, Gill

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