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The SNAP-Ed New Mexico Social Marketing Project is a multiphase study that explores how the core nutrition messages developed by FNS and its collaborators are received by people of Hispanic-origin, particularly those of Mexican or Mexican-American descent. The objective of the SNAP-Ed New Mexico Social Marketing Project is to create culturally appropriate nutrition education messages in Spanish and implement a multi-level social marketing intervention to increase fruit, vegetable, whole grain, and low-fat and fat-free dairy consumption.


This report was developed by the University of New Mexico Prevention Research Center to share the findings and recommendations from focus groups conducted in rural and urban areas in New Mexico as part of the Supplemental Nutrition Assistance Program Education (SNAP-Ed) Social Marketing Project, commissioned by the State of New Mexico Human Services Department contract # GSA 12-630-9000-0028A1.

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