The SNAP-Ed New Mexico Social Marketing Project is a multiphase study that explores how the core nutrition messages developed by FNS and its collaborators are received by people of Hispanic-origin, particularly those of Mexican or Mexican-American descent. The objective of the SNAP-Ed New Mexico Social Marketing Project is to create culturally appropriate nutrition education messages in Spanish and implement a multi-level social marketing intervention to increase fruit, vegetable, whole grain, and low-fat and fat-free dairy consumption.
Davis, Sally M.; Glenda Canaca; Jose Canaca; Mary Hanrahan; Julia Meredith Hess; and Danielle P. Parker. "SNAP-Ed New Mexico Social Marketing Project Phase II Report." (2013). https://digitalrepository.unm.edu/prc-reports-documents/13