Health promotion strategies to increase vaccine confidence – findings from listening sessions with Hispanic/Latinx, Native American, and Black/African American populations
The COVID-19 pandemic highlighted health disparities in historically marginalized populations. These disparities are exacerbated when these same populations are under-represented among those receiving COVID-19 and flu vaccines. In collaboration with Presbyterian Healthcare Services Community Health, partners in the Racial and Ethnic Approaches to Community Health (REACH) Healthy Here Project, and other respected community leaders, the UNM Prevention Research Center conducted listening sessions focused on COVID-19 and flu vaccine confidence. The sessions identified barriers and concerns about the COVID-19 and flu vaccines, and strategies for increasing vaccine confidence in the Hispanic/Latinx, Native American, and Black/African American populations in New Mexico. Eleven listening sessions were held with these priority populations between June 2021 and April 2022. Overall, participants expressed a lack of confidence in the COVID-19 vaccines due to their quick production and the lack of long-term research. Participants also doubted efficacy due to breakthrough cases. Native American and Black/African American participants expressed a strong distrust of government agencies and health institutions due to historical trauma and prior experiences of discrimination. Additionally, Spanish-speaking immigrants were hesitant to register for vaccination because of the personal information requested and documented. In this presentation, we will share additional findings and highlight differences for each population as they relate to COVID-19 and flu vaccine confidence, hesitancy, trusted messengers, and innovative strategies to increase vaccination. We will also present recommendations based on findings, and examples of novel strategies employed to increase vaccine confidence among Hispanic/Latinx, Native American, and Black/ African American populations in NM.
COVID-19, Vaccine hesitancy, Health Equity, Public Health, qualitative methods
Velarde, Camille R. and Theresa H. Cruz. "Health promotion strategies to increase vaccine confidence – findings from listening sessions with Hispanic/Latinx, Native American, and Black/African American populations." (2022). https://digitalrepository.unm.edu/prc-posters-presentations/69