Love in the Archives 2019



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Download PICT 2010-004-0012.jpg (105 KB)

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Download La joven, dichosa/Sentiéndose amada/De besos recubre/La carta adorada. (115 KB)


This collection of “cartulinas de amor” represents a little studied aspect of post-revolutionary Mexican culture and middle class ideals. These images and texts show the intimate part of society, the changing mores, views of family, home and society. The collection affords the opportunity to view many disciplines, including portrait photography, art, intimacy, love, courtship, family, family relationships, class and gender.

The collection consists of postcards that date from 1908 to the 1940s with the majority in the teens, 1920s and 1930s. Most are photographic portraits of anonymous subjects, while others feature songs, poems, or portraits of celebrities such as Lupe Rivas Cacho, Felipe Llera, Esteher Tapia, Ernesto Rubio, and others. Many have handwritten messages on the verso. Most were produced and circulated in Mexico, with a few that were printed and circulated in other countries (e.g. Colombia, Spain, Portugal). Some postcards contain interventions of artwork.

Our entire Mexican Romantic Postcard Collection is available in digital format from New Mexico's Digital Collections!

Curated by Wendy Pedersen, Center for Southwest Research.


Archival Science | Collection Development and Management

Mexican Romantic Postcards