Anderson School of Management Theses & Dissertations
Publication Date
Summer 8-17-1954
Abstract
The purpose of this study is to examine cooperative advertising with a view to defining and classifying the cooperative advertising movement, disclosing operational practices and accounting for variation in these practices, indicating problems, and drawing whatever conclusions seem justifiable.
Language
English
Document Type
Thesis
Degree Name
Master of Business Administration (MBA)
Level of Degree
Masters
Department Name
Anderson School of Management
First Committee Member
Ralph Lemon Edgel
Second Committee Member
William Jackson Parish
Third Committee Member
Robert Krick Evans
Keywords
Cooperative Advertising, Chicago Advertising
Recommended Citation
Goehring, Richard J.. "An Examination of Cooperative Advertising Practices in the Chicago Metropolitan Area." (1954). https://digitalrepository.unm.edu/anderson_etds/10
Included in
Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, Organizational Behavior and Theory Commons
