Anderson School of Management Theses & Dissertations

Publication Date

Summer 8-17-1954

Abstract

The purpose of this study is to examine cooperative advertising with a view to defining and classifying the cooperative advertising movement, disclosing operational practices and accounting for variation in these practices, indicating problems, and drawing whatever conclusions seem justifiable.

Language

English

Document Type

Thesis

Degree Name

Master of Business Administration (MBA)

Level of Degree

Masters

Department Name

Anderson School of Management

First Committee Member

None

Second Committee Member

William Jackson Parish

Third Committee Member

N/A

Keywords

Cooperative Advertising, Chicago Advertising

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