1990 GALLUP CONVENTION AND VISITORS_10-30-1990

Authors

• John Temple, University of New Mexico Bureau of Business and Economic Research

Document Type

Report

Publication Date

10-30-1990

Abstract

The report was designed to measure visitor conversion rates, develop a visitor profile, and estimate tourism spending generated by bureau inquiries. The survey was based on a random sample of nearly 420 patron households drawn from more than 11,300 inquiries received during the previous year, with 117 completed responses returned. The results were considered statistically reliable at the 95% confidence level with a margin of error of approximately 10 percentage points.

Recommended Citation

Temple, John. 1990 Gallup Convention and Visitors Bureau Survey. Albuquerque, NM: University of New Mexico Bureau of Business and Economic Research, October 30, 1990.