The discourses of neoliberalism among journalists working for two Kannada newspapers were examined using critical discourse analysis. Seventeen journalists were interviewed with regard to their experiences pertaining to the changing role of Kannada newspapers, news values, and working conditions of journalists after 1991 when India liberalized its economy. The journalists responses were analyzed for themes to illuminate their understandings of the impact of economic liberalization on Kannada newspapers. The analysis of the responses demonstrated that while journalists from both the newspapers were acutely aware of the changes caused by neoliberal economic restructuring, they normalized such changes. Very rarely did they articulate oppositional discourses that challenged neoliberalism.
Neoliberalism, Kannada press, Indian media, Newspapers, Neoliberal discourse, Critical discourse analysis
Level of Degree
Department of Communication and Journalism
First Committee Member (Chair)
Second Committee Member
Chandrashekar, Santhosh. "NEOLIBERALISM AND THE INDIAN VERNACULAR PRESS: A CRITICAL DISCOURSE ANALYSIS OF NEOLIBERAL DISCOURSES AMONG KANNADA JOURNALISTS." (2009). https://digitalrepository.unm.edu/cj_etds/89