BBER Publications

Document Type

Technical Report

Publication Date



Funding provided by New Mexico Economic Development Department, New Mexico MainStreet.


University of New Mexico, Bureau of Business and Economic Research


In 2009 UNM-BBER investigated the arts and cultural (A & C) economy in Raton, New Mexico, with a focus on an inventory and assessment of the communitys cultural assets. According to the authors, a principle challenge for Raton is to leverage the sense of place and natural environment of the region to create a broader market, thus providing the jobs and revenues necessary for long-term growth and sustainability of the creative economy. The study consisted of three parts: an extensive inventory of the local creative economy's assets; a community-based survey of artists, retailers, and others engaged in creative industries; and an analysis of the creative economy's impact and trends. The findings are presented in two sections: first, an analysis of the creative economy's social assets, including a social network analysis, followed by a quantitative analysis of the economic impact of the area's A & C, with a discussion of the potential market for A & C industries. Includes tables, charts, and a sample survey.'


"The Arts and Cultural District Program is coordinated by the MainStreet Program Director, with participation of the New Mexico Department of Tourism's Scenic Byways Program and New Mexico Arts."