BBER Publications

Document Type

Technical Report

Publication Date



City of Santa Fe Economic Development Division


University of New Mexico, Bureau of Business and Economic Research


The UNM Bureau of Business and Economic Research (BBER) conducted a baseline economic impact and program evaluation of Santa Fe Design Week (SFDW), a week-long symposium that brings together design professionals from the fields of graphic design, architecture, furniture design, fashion design, and sustainability. The objectives of this pilot study: identify major issues and concerns for Santa Fe design industries and the SFDW; provide an in-depth analysis of the value and benefits of SFDW to design professionals and the community; describe the current situation of design businesses in Santa Fe; explore the meaning of a design hub' among Santa Fe design professionals; and to establish a more rigorous data collection process in the future. To accomplish these objectives, BBER distributed printed demographic characteristics surveys to SFDW attendees, mailed out a survey to Santa Fe design businesses to collect data on design business practices, and conducted focus group sessions to learn about the experiences, opinions, and perspectives of those involved in SFDW.'