It is the purpose of this study (1) to present two specific techniques used by industry in measuring employee morale; (2) to review the use of of the interview technique as it is used as a means of determining morale in a large scientific laboratory, (3) to present the results of a questionnaire approach as a means of complementing the interview; and (4) to compare the results of interview versus the questionnaire and determine which technique yields the most meaningful and useful information.
Master of Business Administration (MBA)
Level of Degree
Anderson School of Management
First Committee Member
Second Committee Member
Third Committee Member
Garcia, Joseph R.. "An Analysis of the Interview Versus the Questionnaire as a Means of Measuring Morale in a Scientific Laboratory." (1961). https://digitalrepository.unm.edu/anderson_etds/12