A number of multinational corporations have adopted the concept of a "green economy," a model that allows the private sector to implement practices that save energy and reduce pollution. These corporations have not hesitated in using the terms "green" or "sustainable" in their mission statements and in marketing products ranging from shampoo to hydroelectric projects. And while there are some good-faith efforts to promote good environmental practices, critics argue that the moves are more cosmetic and that the bottom line remains profit and not sustainability.
Sánchez, Adriana. "Green Economy Does Not Necessarily Mean Sustainability." (2011). http://digitalrepository.unm.edu/la_energy_notien/64