It is a truism that economic adversity tends to undermine the popularity of the political party in control of the presidency. In the year 1932 America was in the midst of her worst economic depression. Franklin Delano Roosevelt used this situation to win support of his own candidacy. He waged an aggressive campaign against Republican leadership.
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Department of Communication and Journalism
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Dick, Robert C.. "A Rhetorical Analysis of Franklin D. Roosevelt's 1932 Campaign Speaking." (1961). http://digitalrepository.unm.edu/cj_etds/96