72) Ice cream and biscuit vendor. The marketing tactics used by the men and women selling mer- chandise on the beach is often quite original. Vendors shout or sing their slogans to draw attention to their products. Competition is often quite intense, yet many vendors have their regular weekly clients.72) Vendedor de sorvetes e biscoitos. As táticas de venda usadas pelos vendedores são muitas vezes bastante originais. Os vendedores cantam ou gritam seus slogans para chamar a atenção sobre seus produtos. A competição é muitas vezes intensa, embora alguns vendedores tenham seus "clientes" semanais regulares.
Latin American and Iberian Institute / University of New Mexico
Brazil Slide Series Collection: This article is copyrighted by the Latin American & Iberian Institute (LAII) of the University of New Mexico. Rights permission is for standard academic, non-commercial, use of these materials. Proper citation of this material should include title, author, publisher, date, and URL. Copyright Latin American and Iberian Institute University of New Mexico 1991